Marketing to What Your Target Market Needs - Succession Plus

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Marketing to What Your Target Market Needs

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Marketing to What Your Target Market Needs

By , September 7, 2020
Darren Moffatt

Darren Moffatt, Director of WebBuzz, speaks on growth marketing. Darren has an impressive history of being the youngest bank manager. However, after the GFC, he found that marketing was his calling. In this episode, Darren addresses the most common questions asked by mid-market business owners: growth, attracting more customers and growth marketing of businesses. As soon as a business’ branding and marketing fails to resonate with customers, sales will decline, and revenue will drop. Therefore, branding and marketing must constantly be refreshed to meet the market’s needs.

Darren is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

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Craig West

Craig West

Managing Director | Succession Plus

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. His background as a CPA in public practice, provided invaluable experience in the key issues of concern to business owners. Following 6 years of study to gain two masters degrees, Craig focused on Capital Gains Tax (CGT) for business sales advising on strategic management of tax issues. This experience formed a very strong view that business owners (and often their advisers) were unprepared and unaware of the steps required to prepare a business for exit.

Craig now acts as a strategic mentor for mid-market business owners and has written four critically acclaimed books on employee incentives, succession planning, asset protection and exit strategies. Craig has conducted numerous seminars and keynote presentations throughout Australia & internationally, including adviser education programs for the Institute of Chartered Accountants and CPA Australia.